Published On: Mon, Dec 2nd, 2019

Peloton’s holiday ad has serious horror movie vibes

Peloton's holiday ad has serious horror movie vibes

Peloton is leaning into the holidays with a vaguely threatening ad. 

The company, which makes pricey, connected exercise bikes is notorious for its bizarre advertising; earlier this year, its campaign blew up after a viral Twitter thread highlighted some questionable interior design choices. The luxury stationary bikes — which clock in at $ 2,245 for the most basic machine and $ 39 a month to stream virtual workout classes — are often mocked for being the height of an affluent, but unnecessary, lifestyle. 

In its latest ad, which is getting ripped apart online, a man gifts a woman a Peloton bike.  Read more…

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