Published On: Sun, Dec 1st, 2019

The future of shopping is on smartphones. This Black Friday proved it.

The future of shopping is on smartphones. This Black Friday proved it.

If you noticed shorter lines outside of Walmart and Best Buy this Black Friday, it wasn’t because people weren’t shopping. They were just doing it from their smartphones.

According to a holiday shopping report by Adobe, Black Friday 2019 saw a total of $ 7.4 billion in online sales. A whopping $ 2.9 billion came from consumers making purchases on their smartphones, making Black Friday the biggest U.S. mobile shopping day ever.

Smartphone purchases made up 39 percent of all ecommerce sales, a 21 percent increase over last year. 

“Black Friday broke mobile shopping records with $ 2.9 billion spent through smartphones alone,” said Adobe Digital Insights Head and Principal Analyst Taylor Schreiner in a statement. “With Christmas now rapidly approaching, consumers increasingly jumped on their phones rather than standing in line. Even when shoppers went to stores, they were now buying nearly 41 percent more online before going to the store to pick up.”  Read more…

More about Business, Online Shopping, Black Friday, Holiday Shopping, and Cyber Monday
Mashable

  

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